The thinking layer for strategy
Where evidence becomes argument. Where argument holds up in the room.
THE PROBLEM
The middle is empty
The synthesis gap
Research happens on one side. Delivery happens on the other. Between them sits the work that makes the difference: connecting evidence to hypotheses to recommendations. It lives in the consultant's head, on whiteboards, in messy notes. No tool owns this space.
The verification bottleneck
AI output arrives fast, fluent, and unsourced. A partner asks "where did this come from?" and you're back to manually tracing claims through documents. Speed without provenance is a liability.
Scattered evidence
An OECD report, three client interviews, an earnings call transcript, a competitor teardown. Each lives in a different tool, a different format. Synthesis happens because someone holds it all in their head.
Every tool optimises for one end or the other. None of them help you think.
HOW IT WORKS
From evidence to a recommendation you can defend
Capture evidence
Ingest documents, interviews, and research. Noia extracts claims, tags confidence, and links everything back to its source.
Structure hypotheses
Organise your thinking around what you need to prove or disprove. See which hypotheses have strong evidence and where the gaps are.
Synthesise themes
Pull scattered evidence into coherent themes. Surface contradictions, detect patterns across sources, and build the argument.
Deliver with confidence
Export to PowerPoint, Word, or executive summaries. Every claim carries its evidence trail in speaker notes.
MEET DAIMON
Your rigorous peer reviewer
In ancient Athens, Socrates described his daimon: an inner voice that challenged his assumptions before he presented them publicly. A rigorous interlocutor who made his arguments stronger by stress-testing them first.
Noia's AI works the same way. It pressure-tests your thinking. It surfaces counter-arguments you haven't considered, flags evidence gaps in your reasoning, and identifies assumptions you're treating as facts.
When you walk into the partner review, your argument has already survived the toughest questions.
WHAT CHANGES
You know the workflow. We built for it.
Right now, synthesis looks like this: 15 browser tabs, a half-finished deck, interview notes in one app, desktop research in another, and a ChatGPT thread you can't cite in front of a partner.
You copy-paste quotes into slides. You manually tag which source said what. You rebuild the evidence trail every time someone asks "where did this come from?" The thinking happens in your head. The tools just hold files.
Noia replaces that. One workspace where the evidence, the hypotheses, and the argument live together. Where every claim traces back to its source without you maintaining the links by hand.
Alignment happens earlier
Teams see the same evidence, the same hypothesis map, the same gaps. Disagreements surface in week one, not during the partner review. Rework drops because the thinking is visible.
Recommendations hold up
Every claim links to its source. Every inference is tagged. When a partner asks "what's the evidence for this?", you click through. The evidence trail is the argument.
Institutional memory survives
When the engagement ends, the thinking doesn't leave with the team. The hypothesis map, the evidence library, the synthesis: it all persists. The next team picks up where you left off.
CAPABILITIES
Built for how consultants work
Evidence Library
Every source, tagged and traceable.
Document ingestion (PDF, DOCX, transcripts)
Automatic claim extraction with source linking
Confidence tagging: direct statement, inference, speculation
Cross-source search and filtering
Hypothesis Engine
Structure what you believe and test it against what you know.
Visual hypothesis canvas
Evidence strength scoring per hypothesis
Gap identification: what's missing?
Counter-evidence surfacing
Red Team Challenges
Your argument, stress-tested before the partner review.
AI surfaces counter-arguments and weak evidence
Hidden assumption detection
Address, accept, or dismiss each challenge
Export Engine
Slides that carry their evidence with them.
PowerPoint with evidence trails in speaker notes
Word documents and executive summaries
Appendix packs with full source attribution
See it in action
Request a demo. We'll walk you through how Noia turns scattered research into recommendations that hold up in the room.
© 2026 Noia. All rights reserved.